The Story
LG B6 77" OLED AI 4K HDR Smart TV (2026) | OLED77B6ELC.AEI
Ultra-Large OLED Cinema with AI Precision
Experience true cinematic scale with the LG B6 77" OLED AI 4K HDR Smart TV—engineered for deep contrast, perfect blacks, and intelligent AI-driven picture refinement on a truly immersive large-format display.
OLED Perfection with Infinite Contrast
Self-lit OLED pixels deliver absolute black levels and infinite contrast, allowing every detail—bright highlights, deep shadows, and subtle textures—to appear with striking realism on the expansive 77-inch screen.
AI 4K Picture Intelligence
The advanced AI processor enhances every frame in real time, improving sharpness, colour accuracy, and depth perception. It also upscales lower-resolution content to near-4K clarity for a consistently refined viewing experience.
HDR for Cinematic Impact
HDR technology enhances dynamic range, revealing more detail in both bright and dark areas. Colours appear richer and more natural, creating a lifelike cinematic presentation.
Smarter AI Viewing Experience
Enjoy intuitive entertainment control:
- AI-powered content recommendations
- Voice control for hands-free navigation
- Intelligent scene and image optimisation
OLED Gaming Performance
Built for immersive, responsive gameplay:
- Near-instant pixel response for ultra-smooth motion
- Low input lag for console gaming
- HDR gaming support for vivid visuals
Filmmaker Mode for True Cinema Accuracy
Preserve the creator’s intent with accurate colour grading, original aspect ratios, and minimal processing for a pure cinematic experience.
Sleek Premium OLED Design
The ultra-thin profile and minimalist bezels allow the 77" display to feel almost floating, blending elegance with maximum screen immersion.
Smart TV Platform
Access a full ecosystem of streaming apps, live TV, and personalised recommendations through LG’s intuitive smart interface.
Immersive Audio Enhancement
Advanced audio processing improves clarity, spatial depth, and dialogue focus, delivering a more cinematic sound experience—especially with a compatible sound system.
Designed for Smart Modern Living
- Adaptive brightness and energy optimisation
- Smart home connectivity integration
- AI-enhanced picture refinement across all content
Experience OLED at its most cinematic—ultra-large scale, perfect blacks, and intelligent AI enhancement in stunning 77-inch 4K HDR clarity.
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Description
LG B6 77" OLED AI 4K HDR Smart TV (2026) | OLED77B6ELC.AEI
Ultra-Large OLED Cinema with AI Precision
Experience true cinematic scale with the LG B6 77" OLED AI 4K HDR Smart TV—engineered for deep contrast, perfect blacks, and intelligent AI-driven picture refinement on a truly immersive large-format display.
OLED Perfection with Infinite Contrast
Self-lit OLED pixels deliver absolute black levels and infinite contrast, allowing every detail—bright highlights, deep shadows, and subtle textures—to appear with striking realism on the expansive 77-inch screen.
AI 4K Picture Intelligence
The advanced AI processor enhances every frame in real time, improving sharpness, colour accuracy, and depth perception. It also upscales lower-resolution content to near-4K clarity for a consistently refined viewing experience.
HDR for Cinematic Impact
HDR technology enhances dynamic range, revealing more detail in both bright and dark areas. Colours appear richer and more natural, creating a lifelike cinematic presentation.
Smarter AI Viewing Experience
Enjoy intuitive entertainment control:
- AI-powered content recommendations
- Voice control for hands-free navigation
- Intelligent scene and image optimisation
OLED Gaming Performance
Built for immersive, responsive gameplay:
- Near-instant pixel response for ultra-smooth motion
- Low input lag for console gaming
- HDR gaming support for vivid visuals
Filmmaker Mode for True Cinema Accuracy
Preserve the creator’s intent with accurate colour grading, original aspect ratios, and minimal processing for a pure cinematic experience.
Sleek Premium OLED Design
The ultra-thin profile and minimalist bezels allow the 77" display to feel almost floating, blending elegance with maximum screen immersion.
Smart TV Platform
Access a full ecosystem of streaming apps, live TV, and personalised recommendations through LG’s intuitive smart interface.
Immersive Audio Enhancement
Advanced audio processing improves clarity, spatial depth, and dialogue focus, delivering a more cinematic sound experience—especially with a compatible sound system.
Designed for Smart Modern Living
- Adaptive brightness and energy optimisation
- Smart home connectivity integration
- AI-enhanced picture refinement across all content
